ghd Platinum + Straightener

GHD Platinum + Straightener

Perfection takes plates! Experience our first smart styler:
Predicts your hair’s needs with 70% stronger hair¹
75% more shine² & 2x colour protection¹
Optimum 185°C plate temperature for perfect styling with no extreme heat damage³

ghd Platinum+ hair straightener features & benefits

The ghd platinum+ hair straightener is our first smart styler, powered by ultra-zone® predictive technology that adapts to your hair for a personalized finish. Recognized as the best hair straightener to protect hair, it continuously monitors heat 250 times a second across the high-gloss plates to maintain the optimum styling temperature of 185ºC.This intelligent heat control helps protect against damage while delivering up to 70% stronger hair¹, 75% more shine² and 2x more colour protection¹. Whether you have fine, thick or coloured hair, the platinum+ gives you consistent results with every pass. For that perfect partnership pair, the ghd platinum+ styler with ghd bodyguard heat protectant spray for ultimate professional end results. Designed for versatile styling, the platinum+ features a rounded barrel for creating straight looks, soft curls or waves. Its wishbone hinge keeps plates perfectly aligned for smooth, snag-free styling and maximum control. Practical features include a 20-second heat-up time, automatic sleep mode after 30 minutes, universal voltage for travel and a protective plate guard. Backed by a 3-year warranty, the ghd platinum+ is the ultimate hair straightener for coloured hair and all hair types, delivering salon-quality results with superior protection. See our full range of hair straighteners.
What makes the ghd Platinum+ ideal for coloured hair?

The ghd platinum+ uses ultra-zone® predictive technology to keep heat consistent at 185ºC, which helps protect hair colour from fading while reducing damage. It delivers up to 2x more colour protection¹, 70% stronger hair¹ and 75% more shine², making it one of the best straighteners for coloured hair.
¹reduced breakage and 2 x more colour protection vs a styler working at 230ºC²proven to increase shine vs. naturally dried hair.³Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)